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Research papers

Inter media comparison

As in many countries, audience measurement for outdoor advertising media in the Netherlands is a hot topic. The different strategies of outdoor contractors are a complicating factor, since some of them sell billboards one-by-one according to the...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Marion Appel
June 15, 1990
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Citation

Appel, M. (1990a, June 15). Inter media comparison. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/inter-media-comparison